What We Bring to the Table

We’re diehard foodies and snackaholics.

You can find us wandering indie grocery stores swooning over the newest brands.

We’re also a top trademark attorney and a CPG brand strategist.

We create brand strategies to differentiate your product and create consumer demand. Then we trademark your brand to protect you from copycats.

We’re here to help you create the brand of your dreams. As long as there’s snacks involved.

Let's Chat!

#1 female trademark attorney

1000+ brand strategies

1200+ trademarks filed

99.8% past trademark success rate

meet Nicole

Nicole Swartz (she/her) is a trademark attorney in Austin, TX.

In 2015, she started a CPG brand that was sold in retailers around the world. She skipped the trademarking process, received a cease + desist letter, and had to rebrand everything in 30 days.

Now she helps other CPG founders protect their brands.

She protects 1200+ brands and was rated the #1 female trademark attorney with a 99.8 past success rate.

Her favorite places to speak (and snack) are Expo West and SXSW

Chat with Nicole

meet Kelly

Kelly Bennett (she/they) is a CPG food & beverage brand strategist in New York City.

She helps founders to differentiate brands in the marketplace, drive consumer demand (even before launching), and create buzz with consumers, media & retailers.

Kelly builds award-winning brands and her clients are featured in Adweek and Forbes.

Kelly also hosts ‘Emerging Brand Podcast’ where she interviews the coolest emerging brands.

Chat with Kelly

Nicole’s Favorite Snacks