What We Bring to the Table
We’re diehard foodies and snackaholics.
You can find us wandering indie grocery stores swooning over the newest brands.
We’re also a top trademark attorney and a CPG brand strategist.
We create brand strategies to differentiate your product and create consumer demand. Then we trademark your brand to protect you from copycats.
We’re here to help you create the brand of your dreams. As long as there’s snacks involved.
#1 female trademark attorney
1000+ brand strategies
1200+ trademarks filed
99.8% past trademark success rate
meet Nicole
Nicole Swartz (she/her) is a trademark attorney in Austin, TX.
In 2015, she started a CPG brand that was sold in retailers around the world. She skipped the trademarking process, received a cease + desist letter, and had to rebrand everything in 30 days.
Now she helps other CPG founders protect their brands.
She protects 1200+ brands and was rated the #1 female trademark attorney with a 99.8 past success rate.
Her favorite places to speak (and snack) are Expo West and SXSW
meet Kelly
Kelly Bennett (she/they) is a CPG food & beverage brand strategist in New York City.
She works with brands to differentiate in the marketplace, discover unique selling points, and create buzz with strategic partners, consumers, industry & retailers. Clients featured in LA Times, Forbes, and CNN
Kelly hosts ‘Emerging Brand Podcast’ where she interviews people behind the coolest CPG brands.
She’s usually shopping at Pop Up Grocer, Big Night & The Goods Mart!
Nicole’s Favorite Snacks
Sour candy
Non-alcoholic bevies
Hot cheetos
Kelly’s Favorite Snacks
Potato chips
Pickles
Natural wines
